Did you know? Your baby's skin has a natural protective coating of moisturizing oils that covers her skin's outer layer. If these oils get washed away, you might leave her skin vulnerable to dryness, irritation and rash. That’s why Johnson's Baby Soap Blossoms, delicately scented with a floral fragrance, is enriched with moisturizing baby lotion to help moisturize and keep baby’s skin, feeling soft and silky smooth. Clinically proven mild, the soap is gentle for baby’s delicate skin. Rinses easily. Johnson's Baby Soap Blossoms is milder than your body soap. Moms trust Johnson's - always mild, gentle and effective.