Did you know? Your baby's skin has a natural protective coating of moisturizing oils that covers her skin's outer layer. If these oils get washed away, you might leave her tender skin vulnerable to dryness, irritation and rash. That's why Johnson's Baby Soap, made especially for babies, is enriched with vitamin E to help preserve baby skin’s moisture and cleans without drying delicate skin. It's rich, creamy lather gently cleanses and helps keep your baby's skin soft and supple. Johnson’s baby soap washes away 99.9% of germs and helps protect the natural moisture of baby’s delicate and mild skin. Moms trust Johnson's - always mild, gentle and effective. In-vitro study performed to check efficacy of germ removal activity up to 99.9 % (2014) Alcohol used